50 can be
the new 30
Rewrite “The Rules” of aging and unlock your best body ever with premium coaching and personal training services at a fraction of the cost charged by corporate gyms.
It doesn’t matter if you’re in shape, out of shape or coming back from illness or injury. I will meet you exactly where you are, designing and fine-tuning an efficient, revitalizing and confidence-boosting program just for you.
With Prime Custom Fitness you get premium programs hyper-customized to your specific body, needs, and goals.
Let’s Power your prime. Together.
Hi, I’m Brian
Your best body is already inside of you—it’s a matter of setting it free.
It’s not your fattest or thinnest body. It’s the strong, healthy body and confidence that will carry you through a joyful and vibrant life.
We can unlock your best body at any age, starting at any ability level, and any body composition.
I know because after destroying my body through amateur sports in my 20s and 30s and repairing it with a decade of surgeries in my 40s, I decided I was not going to go over the proverbial hill. In my late 40s, I got passionate about the cutting-edge science of exercise, nutrition, and behavior, and came back stronger than ever.
Now in my 50s, I’m still achieving personal bests every single year. Prime Custom Fitness is my opportunity to share my passion, experience, and learning with you.
I can’t wait to celebrate your success: the freedom of feeling your best. LET’S TALK
I thought I knew what I was doing with follow-along programs, but I just can’t get the results I used to (f-you perimenopause).
Brian has me doing different moves, and I’m doing them better. I’m working on stability, lifting heavy, and better nutrition. My program is dynamic… when I was travelling he put together a “Road Warrior” workout I could do in a small room .
I love that Brian does all of the work and I just show up, do the thing, and watch myself getting sleeker and stronger week by week.
And bonus: I feel my self-respect growing alongside my muscles.
Prime Client Manya, 49
Goal: Be in the best shape of my life for my 50th birthday (and beyond)
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Online Personal Training
You are a beginner or intermediate exerciser who is ready to reverse the decline. Find your personal best!
Bespoke fitness and fat-loss coaching plus online assisted workouts up to 4x per week.
Minute by minute encouragement and advice on proper form to maximize workout effectiveness and reduce injury risk. Dynamic changes to planned workouts to fit your mood and performance. Work out in the privacy and comfort of your home, hotel room (or wherever).
$225 - $700/month, depending on frequency:
4x per week = $700/month
3x per week = $600/month
2x per week = $400/month
1x per week = $225/month
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Coaching for Fitness + Fat Loss
No more guesswork, just better results.
You are a self-motivated exerciser who wants to level up and achieve your personal best.
Science-based monthly fitness programs hyper-personalized to your goals and needs, delivered via Prime’s app. Enjoy a free monthly video consultation/ assessment, plus weekly video check-ins on progress and results.
$150/month
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In-Person Training + Online Support
Shortest path to your best body
All of the benefits of online training, plus Brian comes to your home or we work out in a North Bethesda, MD gym.*
Appropriate for beginner and intermediate exercisers with no equipment. Also, extroverts.
$300 - $850/month, depending on frequency:
4x per week = $850/month
3x per week = $700/month
2x per week = $500/month
1x per week = $275/month
*additional gym fees may apply.
Interesting? Let’s Talk.
A 15-minute video consultation is free! Use the form and let me know:
What you’re interested in
A good time to chat
How you would like to be contacted (email, text, call)
* Don’t worry, I won’t sell or share your information, I won’t hound you, and I promise no high pressure sales tactics.